At the beginning of the establishment of the Li Ning Co attaches great importance to the original design. In 1998 established the first Chinese apparel and footwear products design and development center, became the first Chinese sporting goods company independent development. In 2004 August, Hongkong R & D center was established, focused on the design Lining brand clothing products. In 2008 January Lining group America design center put into operation in Portland, Oregon America footwear products, focus on high-end technology research and development, human engineering research and professional sports shoes design, development, testing.

Li Ning Co is committed to long-term development of sports, has worked with NBA, ATP and other top international events and group entered into a strategic partnership. In collaboration with O'neal, Ljubicic, Isinbayeva, Thohir Andersson and other top international players, in cooperation with the Spanish Olympic Committee, Spain, Sweden, the Argentina Olympic Basketball Association, have strong brand strength that Lining professional international top sports team and individual recognition. It is worth mentioning that, from the beginning of 1992 Barcelona Olympic Games, Olympic Legion Li Ning Co with a China came, long-term support Chinese gymnastics, diving, shooting, table tennis, badminton and so on five "gold medal dream team".